social
Since 2004, Digitera has been operating at the highest levels of Social Media. From the early days of MySpace itself, we’ve been using Social Media to drive traffic to websites and convert into sales, in a manner that is second-to-none.
A robust Social Media campaign starts with good content. Rule #1, users on social follow the content first and foremost. If your content is great, then your engagement will be just as great. Digitera plans Content with Persona-matching in mind most of all, so that your social media profiles “speak” to your intended audience.
Growth on Social Media cannot always be left to chance. In an organic format, there are various methods that your brand can take advantage of that will “prompt” users to follow your profiles. Using the power of organic notifications, Digitera will put your profiles in front of your intended audiences, setting you up with optimal chances to convert on sales opportunities.
One of the difference-makers that Digitera has developed over the years with respect to Social Media is that of Social Selling. Our tried-and-true methodology in Social Selling makes use of Social media profiles alongside a tailored CRM to track progress through the sales cycle, leading up to when it’s time to bump the target up to an actual phone call within the pipeline.
OUR PROCESS
Social media analysis is the process of collecting, monitoring, and analyzing data from various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. This type of analysis allows businesses, organizations, and individuals to gain insights into their online presence, audience behavior, and the effectiveness of their social media campaigns. Social media analysis can include tracking mentions, sentiment analysis, social media listening, and measuring engagement and reach. The goal of social media analysis is to use the data collected to make informed decisions and improve social media strategies.
Social media strategy refers to a plan or set of actions designed to achieve specific goals on social media platforms. A well-developed social media strategy outlines the target audience, the platforms to be used, the type of content to be created, the frequency of posting, and the metrics to be tracked to measure success. A social media strategy may include objectives such as increasing brand awareness, generating leads, driving website traffic, or improving customer engagement. The strategy may also outline the tactics to be used to achieve the objectives, such as running ads, partnering with influencers, or creating user-generated content. The goal of a social media strategy is to create a cohesive and effective approach to engaging with the target audience and achieving specific business goals.
Social media execution refers to the implementation of a social media strategy. It involves the actual creation and distribution of content on various social media platforms to reach the target audience and achieve the objectives outlined in the strategy. Social media execution includes tasks such as creating and scheduling posts, responding to comments and messages, engaging with followers, and analyzing the performance of the content. Effective social media execution requires attention to detail, consistency, and an understanding of the audience and the platform being used. The goal of social media execution is to ensure that the strategy is implemented in a way that effectively engages with the target audience and achieves the desired results.
Social media measurement refers to the process of analyzing and assessing the performance of social media content and campaigns against specific goals and objectives. It involves tracking and evaluating various metrics, such as engagement rates, reach, impressions, clicks, conversions, and sentiment, to determine the effectiveness of social media efforts. Social media measurement allows businesses and organizations to understand how well their content resonates with their audience and how their social media presence impacts their overall business goals. It also helps to identify areas for improvement and optimization. Effective social media measurement requires the use of appropriate tools and analytics to collect and interpret data accurately. The goal of social media measurement is to provide insights into the effectiveness of social media efforts, to guide decision-making, and to optimize future social media strategies.
ASPECTS WE COVER
Social media content refers to the material that is created and shared on social media platforms to engage with a target audience. This material can include text, images, videos, infographics, polls, and other interactive media formats. Social media content can be used for various purposes, such as to promote a brand, raise awareness about a cause, educate an audience, entertain, or inform. Effective social media content is tailored to the platform and the target audience, is visually appealing, and includes a call-to-action to encourage engagement. Social media content can be created in-house or outsourced to content creators or social media agencies. The goal of social media content is to attract and engage a target audience, increase brand awareness, and drive desired actions from the audience, such as likes, shares, comments, and conversions.
Social media growth refers to the increase in followers, engagement, and overall reach of a social media account or presence over time. Social media growth can be achieved through various tactics such as creating high-quality content, optimizing posts for search engines and social media algorithms, using hashtags, engaging with followers, and running targeted social media ads. Social media growth is important for businesses, organizations, and individuals who want to increase their online visibility, reach a larger audience, and achieve their social media goals. Increasing social media growth can lead to more traffic, more leads, and more sales for a business, while individuals may aim to grow their social media presence to establish themselves as thought leaders or influencers in their field. The goal of social media growth is to build a strong and engaged community on social media, increase the reach and visibility of the brand or individual, and drive desired actions from the audience.
Social media listening, also known as social media monitoring, refers to the practice of tracking and analyzing social media conversations and mentions about a brand, product, service, or industry. Social media listening involves monitoring social media platforms for specific keywords, phrases, or hashtags relevant to the brand or industry and analyzing the sentiment and context of the conversations to gain insights into the audience’s opinions, needs, and behaviors. Social media listening can be done manually or through automated tools that collect and analyze data from various social media platforms. The goal of social media listening is to understand the audience’s perception of the brand or industry, identify potential opportunities or issues, and make informed decisions to improve the brand’s reputation and social media strategy. Social media listening is an essential part of social media marketing and can help businesses and organizations stay ahead of trends and changes in the industry.
Social media selling, also known as social selling, refers to the use of social media platforms to promote and sell products or services directly to consumers. Social media selling involves building relationships with potential customers by engaging with them through social media channels and providing them with relevant content and information about products or services. Social media selling can be done through various tactics such as running social media ads, sharing product reviews, creating product demos, and offering special promotions or discounts. The goal of social media selling is to leverage social media platforms to increase sales and revenue for a business or individual. Social media selling is becoming increasingly popular as more and more people use social media platforms to research and purchase products and services. However, it is important to note that effective social media selling requires a strategic approach that prioritizes building trust and relationships with potential customers rather than just pushing products or services.