SEARCH & SEO
SEO can make…or break…any business that relies on sales, and must be at the forefront of every marketing plan. At Digitera, we adopt an SEO-first strategy in everything we do, from Website Design to Social to funnels…and everything in between.
Since 1998, Google has been the number one name in search. Almost from the beginning, Google.com has been the number one search engine in the world, and a Page One ranking for a focus keyword directly correlates to higher revenue for eCommerce companies.
Historically a weak #2 to Googles #1, Bing has come on strong in 2023 with the addition to ChatGPT into Bing’s workflow. Currently the marketing leader in the A.I. sector as applied to all things Bing, all brands must be aware of how Bing is returning their search results with this A.I. integration.
While Google and Bing are clearly the top 2 search engines in North America, there are many others to consider as part of your marketing workflow. Two categories in particular are worth paying attention to; Regional (Baidu, Yandex, etc) and Non-Traditional (YouTube, Amazon, etc).
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SEO analysis, also known as website analysis, refers to the process of evaluating a website’s strengths and weaknesses from an SEO perspective. The goal of SEO analysis is to identify areas for improvement and optimization that can help improve the website’s visibility, ranking, and overall performance in search engine results pages (SERPs).
SEO analysis typically involves a comprehensive review of various on-page and off-page factors that can impact a website’s ranking, including website structure and design, content quality and optimization, keyword usage, backlink profile, mobile-friendliness, and more.
The process of SEO analysis may include various tools and techniques, including website crawlers, keyword research tools, competitor analysis, and analytics data. By analyzing these factors and identifying areas for improvement, SEO analysts can develop a comprehensive SEO strategy that can help improve a website’s visibility, drive more organic traffic, and ultimately achieve the website’s business goals.
SEO analysis is an ongoing process that requires regular monitoring and adjustment based on changes in search engine algorithms and user behavior. By regularly analyzing and optimizing your website for SEO, you can ensure that your website remains competitive and visible in search engine results, driving more traffic and leads to your business.
SEO strategy refers to the overall plan and approach for optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). A successful SEO strategy involves identifying the target audience, conducting thorough keyword research, and implementing various on-page and off-page optimization techniques to achieve the website’s business goals.
An effective SEO strategy typically includes the following elements:
Audience analysis: Understanding the target audience, their needs, and preferences, and tailoring the SEO strategy to meet their needs.
Keyword research: Identifying high-volume, relevant keywords and topics that align with the target audience’s search behavior.
On-page optimization: Optimizing website content, meta tags, and technical elements to improve visibility and ranking in search results.
Off-page optimization: Building high-quality backlinks, engaging with the target audience on social media, and building a strong online reputation and authority.
Analytics and monitoring: Regularly monitoring website performance, analyzing data, and adjusting the SEO strategy as needed.
A well-developed SEO strategy can help improve a website’s visibility, drive more organic traffic, and ultimately achieve the website’s business goals. By staying up-to-date with the latest SEO trends and best practices, you can ensure that your website remains competitive and visible in search engine results pages.
SEO execution refers to the implementation of the SEO strategy to optimize a website for search engines. It involves executing various on-page and off-page optimization techniques to improve a website’s visibility, ranking, and overall performance in search engine results pages (SERPs).
SEO execution typically includes the following activities:
Content creation and optimization: Creating high-quality, relevant, and engaging content for the target audience and optimizing it with relevant keywords and meta tags.
On-page optimization: Optimizing website elements such as header tags, meta descriptions, internal linking, and website structure to improve visibility and ranking in search results.
Off-page optimization: Building high-quality backlinks from other websites to improve the website’s authority and reputation.
Technical optimization: Ensuring that the website is technically optimized for search engines, including elements such as site speed, mobile responsiveness, and crawlability.
Analytics and monitoring: Regularly monitoring website performance using tools such as Google Analytics and adjusting the SEO strategy as needed.
Successful SEO execution requires a thorough understanding of the target audience, relevant keywords, and search engine algorithms. By effectively executing the SEO strategy, businesses can improve their website’s visibility, drive more organic traffic, and ultimately achieve their business goals.
SEO measurement refers to the process of analyzing and evaluating the effectiveness of an SEO strategy in achieving the website’s business goals. The goal of SEO measurement is to assess the impact of SEO efforts on website performance and identify areas for improvement.
SEO measurement typically involves tracking various metrics such as website traffic, conversion rates, bounce rates, and keyword rankings. By regularly monitoring and analyzing these metrics, businesses can assess the effectiveness of their SEO strategy and make data-driven decisions to improve website performance.
Some common SEO measurement tools include Google Analytics, Google Search Console, and third-party SEO tracking tools. These tools provide businesses with valuable insights into website performance, including traffic sources, user behavior, and keyword rankings.
SEO measurement is an ongoing process that requires regular monitoring and adjustment based on changes in search engine algorithms, user behavior, and business goals. By regularly measuring and analyzing website performance, businesses can optimize their SEO strategy to achieve their business goals and remain competitive in search engine results pages (SERPs).
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Technical SEO refers to the process of optimizing a website’s technical elements to improve its visibility and ranking in search engines. It involves identifying and fixing technical issues that can hinder a site’s ability to be crawled and indexed by search engines, which can impact its ability to rank well in search results.
Some examples of technical SEO optimizations include improving website speed and performance, ensuring proper website architecture and navigation, optimizing URL structures and meta tags, implementing structured data markup, optimizing images and videos, and fixing broken links and error pages.
Technical SEO is an important part of overall SEO strategy and can play a crucial role in improving a website’s visibility and driving organic traffic to it.
On-page SEO, also known as on-site SEO, refers to the optimization of a website’s individual pages to improve its ranking and visibility in search engine results pages (SERPs). On-page SEO includes various factors such as content optimization, keyword research, and optimization of meta tags, headings, and images.
Some common on-page SEO techniques include optimizing the content of a webpage by incorporating relevant keywords and providing useful and engaging information for users. This also involves optimizing the title tag, meta description, and header tags with relevant keywords and information.
Other on-page optimization techniques include optimizing the images by using relevant alt tags, optimizing internal linking by linking to other relevant pages within the website, and ensuring the website’s loading speed is fast to improve user experience.
Overall, on-page SEO plays a crucial role in ensuring a website is optimized for search engines and providing a positive user experience, which can ultimately lead to higher rankings in SERPs and increased traffic to the website.
Content for SEO refers to the creation and optimization of website content to improve its ranking and visibility in search engine results pages (SERPs). It involves developing high-quality content that is relevant, useful, and engaging for the target audience while incorporating relevant keywords and topics that align with the website’s overall SEO strategy.
Creating content for SEO requires an understanding of the target audience’s interests, needs, and preferences, as well as the keywords and topics that they are searching for. This involves conducting thorough keyword research to identify high-volume, relevant keywords and topics to incorporate into the content.
Content for SEO can take various forms, including blog posts, articles, videos, infographics, and more. The content should be optimized for search engines by including relevant keywords and phrases in the title, meta description, header tags, and throughout the content itself.
Creating high-quality content that is optimized for SEO can help improve a website’s visibility and ranking in search engine results, which can lead to increased traffic, brand awareness, and conversions.
Off-site SEO, also known as off-page SEO, refers to the optimization of external factors that can impact a website’s ranking and visibility in search engine results pages (SERPs). Off-site SEO involves improving a website’s reputation, authority, and trustworthiness through various off-page optimization techniques.
Off-site SEO techniques include link building, which involves acquiring links from other high-quality websites back to your own website. These links serve as signals of trust and authority to search engines, which can improve your website’s ranking in search results.
Other off-site SEO techniques include social media marketing, online PR, influencer outreach, and brand building. These techniques involve creating and sharing high-quality content, building relationships with industry influencers, and engaging with your target audience on social media platforms and other online channels.
Off-site SEO is important because it helps search engines understand the value and relevance of a website to users beyond its on-page content. By building a strong online reputation and authority through off-page optimization techniques, you can improve your website’s ranking and visibility in search results, which can drive more organic traffic to your site and improve your overall online presence.