mobile
When used properly, Mobile marketing campaigns are extremely powerful. Due to the sensitivity of reaching people directly on their mobile devices though, mobile marketing must be handled with great care, with special attention being paid to the persona match. At Digitera, we’ve designed and executed precise mobile marketing campaigns that deliver results…without headaches!
Using Map-polygon based location detection, Digitera is able to execute Location-based marketing campaigns that take advantage of knowing when a user is within a certain geographical area. Knowing when a potential customer has just entered your village, town or neighbourhood creates opportunity to deliver promotions in real-time, with the goal of converting users when they’re nearby.
Combining GPS and Beacons on both iPhone and Android, Digitera is well-versed in Proximity-based marketing campaigns. Let us reach that highly desired foot traffic to deliver advertisements, promotions, or special offers in a real-time format. Take advantage of state-of-the-art technologies to convert nearby users to conversions, and increase results for your brand.
From on-screen/lock-screen messages to App-icon badge “red dots”, Push Notifications are extremely powerful at reaching potential customers and/or re-engaging with existing customers. Similar in engagement to SMS marketing, Push marketing enjoys a 95% open ratio within 12 hours, and an almost 100% open ration within 24 hours.
OUR PROCESS
Mobile marketing analysis refers to the process of examining data related to mobile marketing campaigns to understand their effectiveness and identify areas for improvement. This analysis can involve various metrics such as the number of downloads, click-through rates, user engagement, and conversion rates.
By analyzing these metrics, marketers can gain insights into the behavior of their target audience, such as their preferences, interests, and habits. This information can then be used to optimize future mobile marketing campaigns to improve their performance and reach a larger audience.
Some of the key factors that mobile marketers may analyze include user demographics, app store ratings, in-app purchase data, social media engagement, and customer feedback. These metrics can provide valuable information on the success of a mobile marketing campaign and help marketers make data-driven decisions to improve their strategy.
Overall, mobile marketing analysis plays a critical role in helping marketers to refine their mobile marketing efforts and ensure that they are effectively reaching and engaging with their target audience.
Mobile marketing strategy is a plan developed by businesses or marketers to promote their products or services through mobile devices such as smartphones and tablets. The strategy aims to reach and engage with the target audience through various mobile channels and tactics.
A successful mobile marketing strategy usually includes the following components:
- Mobile-friendly website or app: It is essential to have a mobile-optimized website or app that is user-friendly and easy to navigate on mobile devices.
- SMS/MMS marketing: This involves sending promotional messages via text or multimedia messages to the target audience.
- Mobile advertising: This includes advertising on mobile apps, mobile websites, and social media platforms that are frequently used by the target audience.
- Mobile search: This involves optimizing the website for mobile search engines to ensure that it appears in search results when users search for related keywords.
- Mobile coupons and deals: Offering mobile-specific coupons and deals to encourage customers to make a purchase or engage with the brand.
- Mobile payments: Enabling customers to make purchases or payments through mobile devices using mobile wallets or other payment methods.
- Location-based marketing: This involves targeting customers with location-based offers and promotions based on their location data.
A comprehensive mobile marketing strategy takes into consideration the business’s goals, target audience, and available resources. It should be continuously monitored, analyzed, and optimized to ensure its effectiveness in reaching and engaging with the target audience.
Mobile marketing execution refers to the process of implementing and carrying out a mobile marketing strategy. It involves the use of various mobile channels and tactics to reach and engage with the target audience.
Some of the key elements of mobile marketing execution include:
- Creating and optimizing a mobile-friendly website or app that is easy to navigate and provides a seamless user experience on mobile devices.
- Developing a targeted mobile advertising campaign that reaches the intended audience on mobile platforms such as social media, mobile websites, and mobile apps.
- Designing and sending SMS/MMS marketing messages that are relevant and engaging to the target audience.
- Creating mobile-specific coupons, deals, and promotions that encourage customers to make a purchase or engage with the brand.
- Implementing a mobile payment system that allows customers to make purchases or payments through their mobile devices.
- Leveraging location-based marketing to target customers with location-specific offers and promotions.
The successful execution of a mobile marketing strategy requires careful planning, implementation, and monitoring. Marketers should regularly analyze the performance of their mobile marketing campaigns, identify areas for improvement, and make necessary adjustments to optimize their mobile marketing efforts.
Overall, mobile marketing execution plays a critical role in the success of a mobile marketing strategy, as it determines the effectiveness of the tactics used to reach and engage with the target audience.
Mobile marketing measurement refers to the process of tracking and analyzing the performance of mobile marketing campaigns. The goal of mobile marketing measurement is to understand the effectiveness of mobile marketing efforts and to identify areas for improvement.
There are several metrics that businesses or marketers can use to measure the success of their mobile marketing campaigns. These include:
- App downloads: The number of times an app is downloaded can provide insights into the reach and popularity of the app.
- Active users: The number of active users who regularly engage with the app or mobile website can indicate the level of engagement and interest among the target audience.
- Click-through rates (CTR): The percentage of users who click on a mobile ad or a link in a mobile marketing message can provide insights into the effectiveness of the ad or message.
- Conversion rates: The percentage of users who take a desired action, such as making a purchase or filling out a form, can indicate the level of engagement and success of a mobile marketing campaign.
- Cost per acquisition (CPA): The cost of acquiring a new customer through a mobile marketing campaign can help businesses assess the return on investment (ROI) of their mobile marketing efforts.
- Customer lifetime value (CLV): The total revenue generated by a customer over their lifetime can help businesses assess the value of their mobile marketing campaigns.
Mobile marketing measurement involves collecting and analyzing data on these and other metrics to understand the effectiveness of mobile marketing campaigns. This information can then be used to optimize future mobile marketing efforts, improve ROI, and better engage with the target audience.
ASPECTS WE COVER
Location-based marketing for mobile refers to a marketing strategy that targets users based on their location data. This marketing approach uses the location of a user’s mobile device to deliver relevant and targeted marketing messages, promotions, or offers.
Location-based marketing for mobile relies on technologies such as GPS, WiFi, and cellular networks to identify a user’s location accurately. Once the location of the user’s mobile device is determined, marketers can use this information to deliver targeted marketing messages, promotions, or offers that are specific to that location.
For example, a retail store may send a mobile push notification to a customer who is near one of their stores, offering a discount on their purchase. A restaurant may use location-based marketing to send mobile ads or promotions to users who are in the vicinity of their establishment.
Location-based marketing for mobile can be an effective way for businesses to engage with their target audience in a relevant and timely manner. It allows marketers to deliver marketing messages that are personalized and specific to a user’s location, making it more likely that the user will take action.
However, it is important for businesses to be transparent about the collection and use of location data and to ensure that they comply with relevant data protection laws and regulations. Overall, location-based marketing for mobile can be a powerful tool for businesses looking to engage with their target audience and drive conversions.
Proximity-based marketing for mobile is a marketing strategy that targets users based on their physical proximity to a specific location or device. This type of marketing utilizes technologies such as Bluetooth, NFC, and WiFi to detect the presence of a user’s mobile device and deliver targeted marketing messages or offers.
For example, a retail store may use Bluetooth beacons to detect when a customer enters their store and send a push notification to their mobile device offering a discount on their purchase. A museum or art gallery may use NFC technology to provide visitors with additional information about a specific exhibit when they tap their mobile device on a designated marker.
Proximity-based marketing for mobile allows businesses to deliver highly targeted and personalized marketing messages to users who are in close proximity to their location or device. It can be a powerful tool for businesses looking to engage with their target audience and drive conversions.
However, it is important for businesses to obtain the user’s consent before collecting and using their data for proximity-based marketing. Additionally, businesses must ensure that they comply with relevant data protection laws and regulations.
Overall, proximity-based marketing for mobile is an effective way for businesses to reach and engage with their target audience in a highly personalized and relevant manner.
In-app marketing for mobile refers to a marketing strategy that targets users while they are using a mobile app. This type of marketing involves delivering targeted and personalized marketing messages or offers within the app itself.
In-app marketing can take many forms, such as banner ads, interstitial ads, native ads, and rewarded video ads. These ads are typically designed to blend in with the app’s user interface and provide a seamless user experience.
For example, a mobile game may display a rewarded video ad to a user offering in-game rewards in exchange for watching the ad. A news app may display a native ad promoting a relevant product or service to the user.
In-app marketing for mobile can be an effective way for businesses to engage with their target audience in a relevant and personalized manner. By delivering targeted marketing messages within the app itself, businesses can increase the likelihood of the user taking action and making a purchase.
However, it is important for businesses to ensure that their in-app marketing is not intrusive or disruptive to the user experience. Additionally, businesses must comply with relevant data protection laws and regulations and obtain the user’s consent before collecting and using their data for in-app marketing purposes.
Overall, in-app marketing for mobile is a powerful tool for businesses looking to engage with their target audience and drive conversions within the mobile app environment.
App Store Optimization (ASO) is the process of optimizing a mobile app to rank higher in an app store’s search results. This optimization strategy involves optimizing various elements of the app store listing, such as the app title, description, keywords, icon, screenshots, and ratings and reviews.
The goal of app store optimization is to increase the visibility of the app in the app store, and ultimately, drive more downloads and installations. By optimizing the app store listing for relevant keywords and improving the overall quality of the listing, businesses can improve their app’s discoverability and increase its chances of being downloaded by users.
App store optimization involves a combination of keyword research, app store listing optimization, and ongoing analysis and optimization of the app’s performance in the app store. By regularly monitoring and adjusting the app store listing based on user feedback and performance metrics, businesses can continue to improve the app’s visibility and performance over time.
Overall, app store optimization is a critical component of mobile app marketing, and can have a significant impact on the success of the app in terms of downloads, user engagement, and revenue.