blasts
SEO and Social Media are great for acquiring new leads, but once you are able to reach that customer, you have to tastefully continue to send information to said customer in order to let them know what’s going on with your business. Using proper List Management, Digitera will design and execute powerful Blast/Newsletter Campaigns for your brand in order to keep the conversions coming in.
Email Marketing certainly is NOT the sexy topic within digital marketing anymore. However, it’s still as effective at driving conversions at SEO and Social Media combined, with approx 47% of conversions coming from Email Campaigns. If SEO and Social Media are effective for finding new customers, then Email is great for keeping them coming back for more!
SMS marketing, also referred to as Text Message marketing, is indeed a powerful tool to reach customers. People check their phones diligently of course…but theres a caveat. Users can be upset if they receive text messages that don’t match their interests. If the persona-match between Content and User can be highly refined, the results will be most impressive.
Overlapping between Mobile Marketing and Blast Marketing, the aspect of Push Notifications is perhaps the most powerful form of digital marketing available today. Reaching customers on their mobile devices enjoys a 95% impression ration within 30 minutes, and a virtually 100% ratio on the same day. Remember, eCommerce purchases through mobile now make up 42% of the overall eCommerce market in 2022, and continues to grow year after year.
OUR PROCESS
Email marketing analysis refers to the process of collecting and evaluating data related to email marketing campaigns in order to measure their effectiveness and improve their performance. This analysis typically includes tracking metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates, as well as monitoring factors like the timing, frequency, and content of the emails being sent. By analyzing this data, marketers can identify trends, insights, and areas for improvement, and use that information to refine their email marketing strategy and achieve better results. Ultimately, email marketing analysis is a critical component of any successful email marketing campaign, helping to maximize ROI and drive business growth.
Email marketing strategy refers to a set of tactics and techniques used by businesses to effectively promote their products or services through email. An email marketing strategy typically involves several key components, including audience segmentation, content creation, email design, timing, and tracking and analysis of results.
Audience segmentation involves dividing an email list into different groups based on factors such as demographics, purchase history, and interests. This allows marketers to send targeted emails to each group, which can improve engagement and conversion rates.
Content creation involves creating compelling and relevant content for emails, such as product promotions, newsletters, and educational content. The content should be personalized and tailored to the interests of the target audience.
Email design includes the visual layout and formatting of emails, such as the use of images, fonts, and colors. The design should be visually appealing, mobile-responsive, and optimized for readability and ease of use.
Timing refers to the frequency and timing of email sends. This can include setting up automated email campaigns and determining the optimal send times based on factors such as time zones and recipient behavior.
Tracking and analysis involves monitoring key metrics such as open rates, click-through rates, and conversion rates, and using that data to refine the email marketing strategy and improve performance.
Overall, a successful email marketing strategy requires a deep understanding of the target audience, effective content creation and design, thoughtful timing and segmentation, and ongoing tracking and analysis of results.
Email marketing execution refers to the implementation of an email marketing strategy, which involves creating and sending emails to a target audience in order to achieve specific marketing goals. The execution phase of email marketing typically involves the following steps:
- Building an email list: This involves collecting email addresses from subscribers who have opted-in to receive communications from the business.
- Creating email content: This involves creating engaging and relevant email content, such as product promotions, newsletters, and educational content, that is personalized and tailored to the interests of the target audience.
- Designing emails: This involves designing visually appealing emails with a clear call-to-action and optimizing them for readability and ease of use on various devices.
- Scheduling email sends: This involves scheduling emails to be sent at a specific time and date, and segmenting the email list based on factors such as demographics, purchase history, and interests.
- Monitoring email performance: This involves tracking and analyzing key metrics such as open rates, click-through rates, and conversion rates to measure the success of the email marketing campaign.
- Continuous improvement: Based on the data collected from email performance monitoring, email marketing execution involves continuously refining and improving the email marketing strategy to achieve better results.
Effective email marketing execution requires careful planning, strategic thinking, and ongoing monitoring and optimization to ensure that the email campaign achieves its goals and delivers a positive ROI for the business.
Email marketing measurement refers to the process of analyzing the results of an email marketing campaign in order to evaluate its effectiveness and identify opportunities for improvement. This typically involves tracking and analyzing a range of metrics, including:
- Open rates: The percentage of subscribers who opened the email.
- Click-through rates (CTR): The percentage of subscribers who clicked on a link within the email.
- Conversion rates: The percentage of subscribers who completed a desired action, such as making a purchase or filling out a form.
- Unsubscribe rates: The percentage of subscribers who opted out of receiving future emails.
- Bounce rates: The percentage of emails that were not delivered to the recipient.
- Revenue generated: The amount of revenue generated as a result of the email campaign.
By analyzing these metrics, businesses can gain insights into the performance of their email marketing campaigns, and identify areas for improvement. For example, a low open rate may indicate that the subject line or sender name needs to be optimized, while a low conversion rate may indicate that the content or call-to-action within the email needs to be revised.
Additionally, email marketing measurement can help businesses to refine their target audience, timing, and content strategy to achieve better results in future campaigns. Overall, effective email marketing measurement is essential for optimizing the performance of email campaigns and achieving a positive return on investment (ROI).
ASPECTS WE COVER
Email marketing is a digital marketing strategy that involves sending commercial messages, such as product promotions, newsletters, and event invitations, to a group of people via email. This strategy is used by businesses of all sizes and across various industries to build brand awareness, engage with customers, and drive sales.
Email marketing typically involves collecting email addresses from subscribers who have opted-in to receive communications from the business. These email addresses are then used to send personalized and targeted messages that are tailored to the interests and preferences of the subscribers.
Effective email marketing involves several key components, including audience segmentation, content creation, email design, timing, and measurement and analysis of results. By segmenting the audience, businesses can send targeted messages to different groups of subscribers, which can improve engagement and conversion rates.
Creating compelling and relevant email content that resonates with the target audience is essential for the success of an email marketing campaign. The design of the emails should also be visually appealing, mobile-responsive, and optimized for readability and ease of use.
Timing is another important factor in email marketing, and businesses should consider factors such as time zones and recipient behavior when determining the optimal send times.
Finally, measurement and analysis of results are critical for optimizing the performance of email campaigns and achieving a positive return on investment (ROI). By tracking metrics such as open rates, click-through rates, conversion rates, and revenue generated, businesses can gain insights into the effectiveness of their email campaigns and identify areas for improvement.
Overall, email marketing is a powerful tool for businesses to build relationships with customers, drive sales, and achieve business growth.
SMS marketing, also known as text message marketing, is a marketing strategy that involves sending commercial messages, promotions, and updates to a group of subscribers via SMS (Short Message Service) or text messages. This marketing strategy is commonly used by businesses to engage with customers, build brand awareness, and drive sales.
SMS marketing typically involves collecting phone numbers from subscribers who have opted-in to receive text messages from the business. These phone numbers are then used to send personalized and targeted messages that are tailored to the interests and preferences of the subscribers.
Effective SMS marketing involves several key components, including audience segmentation, content creation, timing, and compliance with local laws and regulations. By segmenting the audience, businesses can send targeted messages to different groups of subscribers, which can improve engagement and conversion rates.
Creating compelling and relevant SMS content that resonates with the target audience is essential for the success of an SMS marketing campaign. The content should be concise, informative, and actionable.
Timing is another important factor in SMS marketing, and businesses should consider factors such as time zones and recipient behavior when determining the optimal send times. Additionally, it is important to comply with local laws and regulations, such as obtaining prior consent from subscribers and offering an opt-out option.
Finally, measurement and analysis of results are critical for optimizing the performance of SMS campaigns and achieving a positive return on investment (ROI). By tracking metrics such as delivery rates, open rates, click-through rates, and conversion rates, businesses can gain insights into the effectiveness of their SMS campaigns and identify areas for improvement.
Overall, SMS marketing is a powerful tool for businesses to engage with customers, drive sales, and achieve business growth.
This approach may involve the use of automated tools or services to quickly distribute social media messages or posts across multiple channels, such as Facebook, Twitter, Instagram, and LinkedIn. The content of these messages or posts may include product promotions, special offers, or event invitations.
While this approach may generate a quick response and engagement from some members of the audience, it can also be perceived as spammy or intrusive, and may not be effective in building long-term relationships with customers. Instead, an effective social media marketing strategy typically involves creating high-quality content that resonates with the target audience, engaging in conversations with followers, and building a strong online community around the brand.
Push notification marketing is a digital marketing strategy that involves sending targeted messages or notifications to users through mobile or desktop applications. These notifications appear on the user’s screen, even when they are not actively using the app, and are designed to grab the user’s attention and encourage them to take a specific action.
Push notifications can be used for a variety of marketing purposes, such as promoting new products or services, announcing sales or discounts, or sending personalized recommendations based on the user’s interests or behavior. They can also be used to deliver important updates or information, such as order confirmations or shipping notifications.
Effective push notification marketing involves several key components, including audience segmentation, message personalization, timing, and measurement and analysis of results. By segmenting the audience and delivering personalized messages that are relevant to the user’s interests and behavior, businesses can improve engagement and conversion rates.
Timing is another important factor in push notification marketing, and businesses should consider factors such as time zones and recipient behavior when determining the optimal send times. Additionally, it is important to limit the frequency of notifications to avoid overwhelming or irritating the user.
Finally, measurement and analysis of results are critical for optimizing the performance of push notification campaigns and achieving a positive return on investment (ROI). By tracking metrics such as open rates, click-through rates, conversion rates, and revenue generated, businesses can gain insights into the effectiveness of their push notification campaigns and identify areas for improvement.
Overall, push notification marketing is a powerful tool for businesses to engage with customers, drive sales, and achieve business growth, particularly in the mobile app space.